Campaigns & Strategy

Selected Work

Three live accounts, three very different audiences, three real problems: a political campaign that needed to convert quiet neutrality into support, a manufacturing brand whose dealers had bigger stories than its adverts, and a construction-materials brand searching for a reason to be followed rather than just found. Every project below started as a genuine business or communication challenge — solved with research first, creative second.

Flagship Engagement

Featured Project

Raja Amarinder Singh Warring

Political Communication & Strategy

Raja Warring

An eight-week digital strategy engagement for Yellow Straw's primary political account ahead of the 2027 Punjab Assembly Elections — 79,300+ mentions analysed, a five-pillar campaign architecture, and six creative concepts built from voter psychographics rather than guesswork.

79,300+ mentions analysed Five-pillar architecture Six creative concepts
Duration 62 days, across two monitoring windows
Role Campaign Strategy Analyst & Social Intelligence Associate
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Also on the Account List

Other Projects

JK Tyre Ranger tyres campaign creative — "Where Tough Meets Stylish"

Consumer Psychology & Brand Storytelling

JK Tyre

Three dealer success stories and two shot-by-shot video scripts, built around one rule: the moment a story sounds like an advertisement, it stops being believed.

Role Content Strategist & Copywriter
Deliverables 3 dealer stories, 2 video scripts
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Sakarni brand and product range campaign creative

Brand & Social Content Strategy

Sakarni

Repositioning a construction-materials brand's Instagram from a product catalogue into a brand worth following — nine reel concepts and a five-pillar content calendar.

Role Brand Strategist & Creative Concept Developer
Deliverables 9 reel concepts, 5-pillar calendar
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Skills Applied

From Research to Impact

The same core process, applied to three completely different briefs.

Raja Warring
Research Constituency Insight Strategic Framework Creative Concepts Campaign Impact
JK Tyre
Consumer Research Dealer Insight Story Structuring Scriptwriting Brand Trust
Sakarni
Competitive Research Content Pillars Reel Concepts Content Calendar Brand Engagement

Timeline Overview

Where Each Project Happened

A condensed view of the full internship timeline — see the complete week-by-week story on the homepage.

  1. Weeks 1–2

    Agency onboarding and research foundations — understanding workflows before any brief landed.

  2. Week 3

    Raja Warring — constituency insights and communication strategy for the 2027 Punjab Assembly Elections.

  3. Week 4

    JK Tyre — dealer behaviour research and story-driven video scripts for a live exhibition.

  4. Week 5

    Sakarni — brand repositioning, reel concepts and a five-pillar content calendar.

  5. Weeks 6–7

    Client presentations, refined deliverables and final documentation across all three accounts.

Interested in seeing how these ideas became real campaigns?

Explore the complete case studies, or get in touch directly.

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