62
Days
Immersed full-time in live agency work.
About the Internship
My Story
Over 62 days at Yellow Straw Advertising LLP, I stepped far beyond the classroom and into rooms where real decisions were being made — about how brands speak, how campaigns move public opinion, and how communication shapes the way people vote, buy and believe. It was, in every sense, a crash course in the psychology behind persuasion.
I was placed at the intersection of political communication and consumer strategy, working across three live brands with very different audiences and very different stakes. On the political campaigns, I learned to read a constituency the way a strategist reads a market — through data, narrative and timing. On the consumer side, I dug into research to understand not just what people buy, but why they buy it, translating those insights into creative that actually resonated.
What stayed with me most was the craft behind the campaigns. This portfolio is a record of that journey: the brands I worked with, the problems I helped solve, and the strategist I'm becoming.
Strategy decks refined late into the evening. Messaging tested and re-tested. Creative concepts defended in front of clients who expected nothing less than sharp, evidence-backed thinking.
